Chia Seeds the 'It' Food of 2013

An ancient seed is finally having its day in the sun.

Actually, its second day in the sun. The first time around was as the key ingredient in the gag gift known as "the pottery that grows." Ch-Ch-Ch-Chia!

2013 is undoubtedly the year of the chia seed among the health conscious. For a while it was flax seed. And 2012 could easily have been named "the year of kale." But this year, experts agree, belongs to chia.

"Chia seeds have been in Whole Foods for a long time, but they're just now starting to grow in popularity," said Drew Rosen, nutrition and cooking teacher at New York City's Whole Foods Market Tribeca. "It's an ancient crop, but because the seeds are so flexible and high in omega threes, they are just blossoming all over the markets in all different types of products."

Indeed. There are chia seeds, ground chia seeds, chia bars, chia snacks, chia drinks. The drink aisle alone housed four different brands of chia-seed drinks.

All these products are in response to high demand. People are looking for chia in all its forms, Rosen said. "It runs the gamut, some people look for the seeds, some for the products. People want to make it easy for themselves."

"Easy" could be precisely what makes chia such a hit in health food circles. While it can be made into pudding, or used as an egg substitute for the vegan crowd, the same benefits can be found simply by sprinkling a teaspoon into your yogurt, oatmeal or smoothie. Some people simply add it to their water.

Chia, she said, is great for kids too. Goldberg suggests a bit of chia in pancake or waffle mix. "It doesn't change the way the food tastes, though it does give it a bit of a crunch," she said.

Pregnant women should also add chia to their diet, Goldberg said. "Women who are pregnant need omega threes for their developing babies, for the brain health. A lot of women are concerned about eating fish because of the mercury, great way to get omega in their diet without concern of mercury from fish oil or fish itself."

But is 2013 to chia what 2012 was to kale? It's unclear, but chia's not likely to go anywhere. ""It'll be around, added to people's diets for extra nutritional boost, because it is so easy and is so healthy," Goldberg said. "It might not be the 'it' food next year, but I don't think it will ever go away."